In October, Concerned Children’s Advertisers launched “Tell Someone”, the third PSA in our bullying prevention trilogy, produced in partnership with the National Crime Prevention Strategy of the Government of Canada and Dr's. Wendy Craig and Debra Pepler of the Canadian Initiative for the Prevention of Bullying.
Tell Someone was unveiled in Halifax as part of the Peace@School Conference, which focused on encouraging peaceful engagement between children and preventing bullying and abuse. Concerned Children’s Advertisers was honored to have this forum to showcase our new PSA. Not only did the audience of educators, students, bullying prevention experts and filmmakers receive the commercial and workshop with great enthusiasm, but we were privileged to learn about other complementary initiatives available to children and adults.  We offer an incredibly heartfelt thank you to the inspirational Hetty van Gurp, founder of Peaceful Schools International, for inviting us to launch “Tell Someone” is such a positive forum.
The commercial is eliciting incredible responses from broadcasters, parents and children who have been touched and inspired by the commercial creative and its potential to inspire children to speak up.
Traditionally, our broadcast partners receive their broadcast copies of a PSA just a few days after its release. 
This year, we were able to send the commercial to them electronically on the day of the launch, so they could anticipate what they would be receiving and running in a few days.  The response was incredible, with broadcasters calling and hurrying us along so that they could get this spot to air as soon as possible.  The spot will run in prime children’s television viewing hours on stations across Canada.
As always, we thank our broadcasters for the vital link they provide between our messages and Canada’s kids.
Also inspired by the PSA were school administrators.  The Catholic Principals of Ontario were so interested in the power of this PSA and the two that preceded it, that they are in discussion with us about ways to put the trilogy in every Catholic school in Ontario.